For Immediate Release

IF4 Announces Partnership with the Federation of Fly Fishers

Calgary, AB – Bird Marketing Group Inc. and Fly Max Films are pleased to announce an innovative partnership between the International Fly Fishing Film Festival and the International Federation of Fly Fishers. The new partnership will see the International Fly Fishing Film Festival presented as an official fundraising program from the International Federation of Fly Fisher’s national office to all clubs and councils and will also see the Federation included as an official sponsor of the festival effective with the 2013 screening cycle.

“This is a significant development that will have a positive impact nationally for both organizations”, says festival Co-Founder and Bird Marketing Group President Chris Bird, “the International Fly Fishing Film Festival is a perfect fundraising tool for clubs and is a proven asset to larger events such as the Federation’s International Fly Fishing Fair taking place in Spokane later this year.”

“We are proud to partner with the International Fly Fishing Film Festival to bring this opportunity to our Clubs, Councils and the public,” says Philip Greenlee, President/CEO of the Federation of Fly Fishers.  “Our organization’s motto is ‘Conserving, Restoring and Education through Fly Fishing’, and we have to find innovative ways to get our message to the public.  We believe the partnership with the film festival will help us do that, while giving us the ability to raise funds for our cause.  The partnership is a win for the Federation of Fly Fishers, a win for the International Fly Fishing Film Festival and a win for the people who love our sport.  We hope that the public will support our endeavors by attending one of the many events that will be held across the United States in 2013.”

The International Federation of Fly Fishers, with over three-hundred clubs, is the only organized advocate on a international, national and regional level for the fly-fishing community representing all aspects of the sport from the art of casting instruction and fly tying, to the protection of fisheries.

For more information about the International Federation of Fly Fishers visit: www.fedflyfishers.org

FOR ADDITIONAL INFORMATION

International Fly Fishing Film Festival

Contact: Jennifer Bird

P: 888.435.9624

E: info@flyfusionmag.com

W: www.flyfusionmag.com

International Federation of Fly Fishers

Contact: Rhonda Sellers

P: 406.222.9369

E: rhonda@fedflyfishers.org

W: www.fedflyfishers.org

For Immediate Release

January 23rd, 2012

WFN and IF4 Announce Enhanced Partnership

Calgary, AB – The International Fly Fishing Film Festival (IF4) is excited to announce an enhanced partnership with the World Fishing Network (WFN). Specifically, WFN will provide, for its audience of over 30 million North American households, multi-platform access to IF4.
“We are proud to sponsor IF4 and continue to help bring the beauty, art and skill of fly fishing to anglers everywhere,” says Liz Ogilvie, Director of Partnership Marketing for WFN, “The two hour block of fly-fishing programs every Tuesday night on WFN is among the most popular segment on our network, so we know there is a passionate audience for fly-fishing entertainment across North America. If you think fly angling looks beautiful on WFN in HD, wait until you see it on the big screen.”

“We are extremely proud of IF4’s achievements to date with respect to media partnerships”, says Co-founder Chris Bird, “We have assembled the largest media consortium in the history of the sport and our friends at WFN play a significant role there. This relationship is yet another example of established media brands working cooperatively to both enhance market share and have a larger impact on the growth of the sport.”
The festival continues to expand its growing reach within the US market and maintains a leadership position within the Canadian marketplace. According to festival Co-founder Nick Pujic, “IF4 is attracting larger audiences at each venue than even we expected. It really has become one of the fastest growing fly-fishing film events in North America, and it looks like we may even be expanding beyond the U.S. and Canadian borders. We’re excited about that opportunity.”

WFN, available in HD, is the only 24/7 television network dedicated to all segments of fishing with programming that covers instruction, tips, travel and more. WFN’s wide-ranging programming lineup includes primetime theme nights, a selection of the best international series and the most diverse species coverage of any TV channel. Featuring popular programs hosted by the world’s top anglers, WFN offers a variety of fly-fishing specific shows including Fly Nation, Sport Fishing On the Fly, and more.

For a complete event schedule and list of participating filmmakers visit: www.flyfilmfest.com
For more information about WFN please visit: www.worldfishingnetwork.com

For additional Information:

International Fly Fishing Film Festival
Contact: Jennifer Bird
P: 888.435.9624
E: info@flyfilmfest.com
W: www.flyfilmfest.com

World Fishing Network
Contact: Liz Ogilvie
P: 703.887.4646
E: eogilvie@worldfishingnetwork.com
W: www.worldfishingnetwork.com

SOMERSET, NJ  – The International Fly Fishing Film Festival will join The Fly Fishing Show at five show sites in 2012, announced Ben Furimsky of The Fly Fishing Show. Film Festival screenings will be held immediately following the conclusion of the Fly Fishing Show, about 6:30 p.m. depending on the venue.  There will be separate admission charged for the films, but will be discounted for those attending the Fly Fishing Show, said Furimsky.  Complete information will be posted on www.flyfishingshow.com. Fly Fishing Show locations which will host International Fly Fishing Film Festival showings include Denver, Jan. 6; Marlborough, Mass., Jan. 20; Somerset, NJ, Jan. 27; Lancaster, Penn., Feb. 18; and Pasadena, Calif. March 3. According to Furimsky, “The International Fly Fishing Film Festival (IF4) consists of 16 short and feature length films produced by professional and amateur filmmakers from all corners of the globe, showcasing the passion, lifestyle and culture of fly fishing. From steelhead in Northern BC to chasing multiple species in Costa Rica, the variety of films will pique the interest of all anglers. IF4 contains exclusive content not available in any other fly fishing film event. The film festival adds an after hour social event full of entertainment and energy that will mesh well with the high level of education, travel and retail sales that our shows already possess. This addition really completes the package for a full weekend event under one roof,” added Furimsky.